Earth Hour 2024 Promotes Global Action for Climate Change

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The World Wide Fund for Nature (WWF) Beijing Office, along with other prominent organizations, hosted the Earth Hour 2024 event in Ordos, China. Under  the theme “Innovation, Connection, Sharing —Dedicate One Hour for the Earth,” the event aimed to raise awareness about climate change and advocate for sustainable practices.

Earth Hour is a global movement spearheaded by WWF to encourage individuals, businesses, and communities to switch off non-essential lights for one hour to support  the planet. Originating in 2007, this initiative has grown into a worldwide phenomenon observed in over 180 countries.

Government representatives, industry experts, businesses, and media professionals from across the globe convened in Ordos to discuss the path toward green, low-carbon, and high-quality development.

Distinguished participants included Academician Zheng Jinyang and Dean Cooper, WWF’s Global Director of Energy Transition. They shared valuable insights on topics such as  local low-carbon development practices, financial support for energy transition, and technological innovation to combat the climate crisis.

The event featured a green relay race that emphasized sustainable living, along with a lighting ceremony where Olympic champion Deng Yaping and local youth representatives made a resolute environmental declaration.

Pei Xiaofei, spokesperson for the Ministry of Ecology and Environment, underscored the importance of achieving peak carbon emissions and carbon neutrality for sustainable development and the creation of a shared future for humanity.