Passing on love online

The China Internet Development Foundation (CIDF) announced an initiative called the “Sea of Love-Promoting Internet Charity” during the Second World Internet Conference in Wuzhen. The initiative was promoted jointly by 104 Internet companies and media agencies including the People News Agency, Xinhua News Agency, Alibaba, Tencent, and Baidu. When announcing the initiative, Ma Li, director general of CIDF, envisioned the Internet to be a “sea of love” where various charitable activities can take place.

The initiative is premised on the idea that promoting Internet charity is essential for the healthy development of the Internet and benefiting the Chinese people. Five detailed suggestions are given: enhancing online charity publicity and passing on positive energy online; establishing online charity platform and conducting creative online charity activities; engaging individual participation and cultivating a charity culture; cherishing social trust and reinforcing information transparency; collecting all resources and strengthening cooperation. The initiators hope that all can join efforts through the worldwide network to establish a bright future for charity.

For the initiative and the full list of 104 initiators in Chinese, please see here.