China’s rural revitalization strategy is not simply designed to raise the incomes of farmers; it’s a systematic project that involves high-quality and sustainable development in economic, cultural, and human settlements. In recent years, the city of Xining in Qinghai Province has utilized the skills of professionals in its implementation of rural revitalization by introducing expertise from across the country through various programs, as well as training local workers.
“Rural revitalization requires not only the local officials and leading entrepreneurs, but also the intellectual support of experts. Breakthroughs in finding new ways to recruit talent will be essential for the revitalization of villages,” said Zhao Bangyan, Party secretary of Lanlongkou town in Xining’s Huangzhong District, during a local meeting on rural revitalization.
Using the services of Jingqing Expert Service Group, a point-to-point expert assistance program between Beijing and Qinghai Province, Xining was able to provide local farmers with planting guidance with the help of agricultural science and technology experts located inside and outside the province.
“Scientific planting is the key to increasing the production of commercial crops,” explained Han Ying, deputy dean of the School of Plant Science and Technology at the Beijing University of Agriculture. “It is necessary to guide farmers on what to grow based on market demand while also guiding them how to increase production based on the local climate and environment, ensuring that they can increase their income during the planting cycle. ”
Han is part of the expert service group and has repeatedly visited the cold-tolerant vegetable demonstration planting center in the village of Shenzhong in Xining’s Huangyuan County, providing face-to-face technical guidance to local farmers.
Since 2019, Xining has been using the Beijing Youth Expert Service Group to provide technical guidance, consultation, lectures, and training to improve local agricultural technology, as well as its primary medical and healthcare system. The city has also selected and sent professional and technical personnel to Nanjing to learn from experts based in the city. Some were later invited to take temporary posts in Xining.
“There’s a serious homogeneity problem with the agricultural products in our district, which prevents the growth of our e-commerce sales,” wrote Zhang Lijun from the small and micro enterprise service center in Huangzhong District, Xining, following her training session in Nanjing.
“During this trip to Nanjing,” she wrote, “I visited a number of high-growth companies and realized that to aim high in e-commerce, we must develop unique characteristics in our products and then promote them on a larger scale.”
Cultural revitalization of the countryside is also an essential part of the whole rural revitalization process, said He Haiming, dean of the School of Advertising at the Communication University of China, who is a Huangyuan County native. In recent years he has offered practical advice on the promotion of tourism to cultural sites in Huangyuan County to the local government.
