In recent years, significant progress has been made in improving the nutritional status of pregnant women and infants in China. However, challenges persist in underdeveloped or remote parts of the country where medical resources are scarce and health awareness is lacking. Maternal anemia, limited dietary diversity, and unhealthy eating habits continue to have detrimental effects on the growth and development of children.
To tackle these challenges, the Chinese government has implemented policies, and social organizations, along with businesses, have actively participated in public welfare projects. One such initiative is the Dadi Xin Ya Maternal and Child Health Care Action project, jointly launched by the Ai De Foundation and Alibaba Philanthropy in underdeveloped counties.
This project provides early nutritional interventions and health check-ups for pregnant women and infants, with the aim of ensuring access to essential health services during the critical 1000-day period. Moreover, it supports the development of healthcare personnel in grassroots institutions.
The implementation of this project in Leishan County has yielded positive outcomes. Local pregnant women have a more scientific understanding of childbirth, leading to a rise in prenatal check-ups and hospital visits, along with more accurate medical records. The project has also influenced reproductive awareness and practices among previously hard-to-reach populations.
Village doctors play a vital role in this initiative. With their deep understanding of local conditions, they serve as frontline personnel and beneficiaries, facilitating the project’s execution.
Over 130 village doctors in Leishan County have been involved with the project and have become active promoters. Leveraging the expertise of the Ai De Foundation and its collaboration with Alibaba Foundation, the initiative follows a “philanthropy + internet + government + healthcare” model to comprehensively support the Healthy China national strategy and address maternal and child health issues in underdeveloped areas.
Fundraising for the project is facilitated through one of Alibaba’s platforms, enabling businesses to contribute. The integration of commercial value and charity ensures transparency in each donation, while the alignment of businesses with public welfare projects creates a mutually beneficial outcome.
The Dadi Xin Ya Maternal and Child Health Care Action project demonstrates a successful model that combines the efforts of social organizations, businesses, and the government to address these challenges. By prioritizing early intervention, health services, and the involvement of village doctors, this initiative has the potential to make a significant and lasting impact on maternal and child health in underserved regions.